on the show floor

Okay.. so here's the deal about the exhibition hall here at the Oracle show... and it should come as no great surprise..

Macs and iPods are everywhere!

Vendors are giving them away.. people are carrying them around and using them for whatever they're doing.. it's stunning.

I talked to the girl at the FiveRuns.com booth (see the picture at left) for a few minutes. They're giving away a MacBook Pro at the show, and based on their display, the Mac OS would appear to be one of their core platforms. The company is a little over a year old-- selling system management tools... and based on the glimpse I got of their stuff, clearly the Mac UI look, feel, usability principles are taken to heart by these guys..

Dell and HP have big sponsor presences here-- and both CEOs have given keynotes so far-- but the underlying theme here, as I see it, is that the Mac laptops are making a big push into the corporate environment.

In fact, while Oracle's Development head was having one of his guys give a product demo, showing off some integrated Order management and tracking process (BPEL in the background), the item he 'ordered' for the demo was an iMac! This is minutes after the HP CEO had just left the stage..

I'm not surprised that so many vendors are giving away iPods... that's only natural.. but the more I see Apple hardware floating around here, the more I believe there is a trend here.