When worlds collide..

Found this video of my old grad school buddy, Mark Marino. We were in the English Dept at Notre Dame together back in the day.
Mark has gone on to become a professor at (the otherwise much hated) University of Southern California.. from what I've seen of his work, he's been doing some interesting research into the nature of narrative and exploring how an internet-enabled world is affecting how we think about stories.



But this presentation kind of turned my head. Perhaps if he's reading this, Mark can comment on his scholarly trajectory here... source code as literature.. interesting, but, speaking as a software development guy and former literary poseur, I have to ask..
can you guys be serious?